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Paid online surveys have been lurking around the internet for a long time now, and many consumers are participating in them hoping to get some extra cash for payment of monthly bills, everyday expenses or get a new cell phone or iPod. Companies are basically spending some time and money for researching the capabilities and potential of their products and services through these surveys which also includes focus groups. A number of paid for surveys are available in the internet and one must be able to pinpoint which site is genuine and which is fake. The truth is, there are really some genuine websites that are offering paid online surveys; what they need is your opinion and what you get is some form of payment for completing it. It is no secret to many companies that consumer’s opinion matters since they are the ones that are using or consuming their products and their feedback will greatly help them in the improvement of its quality. These companies will have no problem giving out money for their advertising and marketing programs which include surveys like these. These paid for surveys are about almost anything under the sun. From luxurious restaurants you love to eat at, upcoming movies and music events, the products you buy at your favorite grocery store, and even the latest gaming consoles, the possibilities are seemingly endless. Surveys may target specific age groups, hobbies and areas of interests; all of which are aimed at improving the quality of the products and services that these companies are offering. The moment you register in genuine paid online surveys, you will be required to relay some important data that will basically include your age, gender, profession and income or salary range. Once the survey site has gathered all the necessary information, you will then be waiting for their email whenever there is a survey that you qualify for based on the data you have given. An invitation will be sent to you containing the direct link to the survey form itself. The incentives coming from paid online surveys can come in a wide variety of forms like cash, gift certificates or reward points that are redeemable to cash. Different survey sites will have different methods of rewarding consumers that participate in their surveys; it can be a direct payment of a small sum of money, or a point system which will need you to acquire a certain number of points in order to get cash or freebies. With the birth of paid online surveys also comes deceitful websites determined to lure people into scams. These websites boasts the cash incentives that can be earned from them upon signing-up. They tell you that they have a collection of paid for surveys which you can access only upon being a member.